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Glossary of Terms Used


Accessibility means that people with a variety of disabilities can perceive, comprehend, navigate, and interact with the Web, and that they can also contribute to the Web.

End Searcher Optimization

See ESO.


ESO is an abbreviation of End Searcher Optimization (Optimisation). It is the process of websites optimization for end searchers with different buying and searching styles and different preferences, all in different stages of the buying process.

Search Engine Optimization

See SEO.


RDF (Resource Description Framework) is a family of World Wide Web Consortium (W3C) specifications originally designed as a metadata data model. It is used as a general method for conceptual description or modeling, of information that is implemented in web resources, using a variety of syntax formats.


SEO is an abbreviation of Search Engine Optimization (Optimisation). This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. This makes your web site and its content attractive, relevant and visible to search engines and web searchers.


SMO is an abbreviation of Social Media Optimization (Optimisation). This is the process to optimize websites so they would be more easily connected or interlaced with online communities and community web sites. Also to increase your linkability, make tagging and bookmarking easy, reward inbound links, help your content travel and encourage the mashup.

Social Media Optimization

See SMO.


Spamdexing involves a number of methods to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.


Usability is the measure of the quality of a user’s experience when interacting with a product or system - whether a web site, software application, mobile technology, or any user-operated device.