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Checking the spelling of the text on your web site is very important; to ensure good content accessibility and readability for your readers, and better crawlability and indexing for search engines.

As web sites are often judged in the blink of an eye, checking your web pages’ spelling can become vital.

Unless this first impression is favorable, or perceivable by people with cognitive disabilities, visitors will be out of your site before you know it!

The cost of embarrassing web site errors, such as misspellings, has increased dramatically as search engines are placing a greater emphasis on proper writing.

Recent studies are indicating that search engines rank web sites higher when they are free from spelling errors. The results of these higher search engine rankings are:

  • Increased traffic;
  • More potential customers!

Therefore, checking your web pages’ spelling will make your on-line presence friendlier to both humans and search engines.

Is good spelling really that important to SEO?

Search engine optimization often fails to take into account the effect that good writing, and good spelling, can have on the ranking of a web page. Traditional wisdom is changing, however, as evidenced by articles such as Matt Cutts’ SEO Advice: Spell-check your web site.

With proper spelling, your web site will make a good impression and will increase your on-line business credibility, both of which are very critical factors for increasing your business revenues.

Do you check the spelling of the content of your web pages as they are posted? If not, you should improve your quality assurance processes and spell check your web site content once it’s on-line.

Tomorrow could be too late, so why not do it now?

About this SEO article

This article was written by John S. Britsios (aka Webnauts), Search Experience Consultant at SEO Workers and was published December 22, 2006.

Copyright reserved. Not to be reproduced.